Goal
Develop a name, tagline, and visual identity system for a pre-identified area in Calgary. Additionally, create a one page style sheet to compliment the design.
Project Statement
Centre Street Bridge spans over the Bow River and is situated within the Crescent Heights community. Midline is a community that has not one distinct identity, but many which offer various experiences. Midline brings together scenic views, untouched history, diverse ethnography, and revitalization. 
Location Assigned
Desk Research
Research Compilation
Concept Development
Style Sheet